Take a look at this small sampling of experiential marketing.
Trade show has evolved to become experiential marketing. It is the entire experience (impossible to show here)
that makes your trade show mark.
Save the date, pre-show parties, special built-in VIP lounges, seminars and
wrap parties/events are a handful of possibilities. It’s not a box to be checked it’s an experience that made the
trip worth it.
Moretrench was founded in 1903—so yes, they have seen it all.
A trade show display that comes right out with it—"No one has seen more" than Moretrench.
We also think the team that is on the job is the key that separates Moretrench from its competitors, so we literally narrate a visual story within the body of the experts on the job. The most impressive thing here is the intensity on the faces of these 2 team members.
Is your Trade Show an “Industry Workhorse” or a “Marketing Checkbox”?
Customers are no longer driven like cattle they are attracted. They have demanding jobs, busy lives and dependents to claim. If they take the time to attend a trade show they won’t notice brands that check the box—they’ll be drawn like bees to flowers.
Having the trade show outfit design your display is like having the radio station write your radio ads—Don’t...this is not their core strength, even if it’s cheap.
Check back for Event Logos that are the promotional glue that identifies and literally holds trade show programs together.
Big Trade Shows can leave brands feeling spread all over hell and back.You need an event mark that identifies itself—something that says “Remember me, we spoke earlier. Do you have a second to learn more?”